Knowing virtually nothing about diamonds at the time that I decided I was ready to propose to my girlfriend, I had many conversations with jewelers from across the country and even a hand-picked few on 47th street. Stanley and his sons represent the quintessential family business. They feel close to their customers, and make you feel 'at home'.
My price range must have been much smaller than a lot of their clients, but I never for a second felt that I was 2nd priority to this entire family. They gave me hours of their time to make sure I was comfortable with how to find a nice diamond. Not only that, but Steven spent significant time with me to make sure that the custom ring design I wanted was perfect.
Finally, they designed a wax model of the design with my selected diamond, FLIP video's it over to me while I was on vacation so I could approve of the design, and THEN built the ring and shipped it in 1 day so that I'd have it in time to propose.
Buying a diamond when you are not in the industry is very tough. In my experience, many jewelers made me feel uncomfortable, as if they knew I had no prior knowledge and had an edge. I walked away from many of these situations, and couldn't be happier with SH Zell. They literally showed me official industry price tables for diamonds so I knew how much the street pays for every diamond I looked at.
23 W 47th St
Unit 17
(between 5th Ave & Avenue Of The Americas)
New York, NY 10036
Neighborhood: Midtown West
(212) 921-9693
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